A Brand with Cause
SEA&SKI’s management team is a group of seasoned suncare professionals who came together in the fall of 2015. Our quest was to look for the latest and best technology possible, make it affordable for consumers, engage our company in helping educate consumers on the importance of sunscreen usage, and above all, do all of this while injecting FUN into the process. We wanted to make a difference in our world!
In our research, we decided that SEA&SKI, an Iconic American Brand, was the perfect vehicle to deliver our product and message to the consumer. SEA&SKI’s unique look and scent still stimulates the fondest of memories from a core target consumer group.
Daily use of sunscreen is critical for protecting your skin from the sun’s harmful impact. Convenient ease of use is key in helping make sunscreen application a part of your daily regimen. Although SEA&SKI was not traditionally known for spray products, continuous sprays represent 40% to 50% of the consumer purchases. To help meet convenient desires of today’s consumer, Cross Brands includes both lotions and spray mist products in our line-up. We worked with our suppliers to select an ergonomic package and a new push/pull trigger actuator that gives consumers easy 360-degree spraying capability.
To add to the product development, Cross Brands Manufacturing has aligned itself with the Foundation to Eradicate Skin Cancer nonprofit organization. SEA&SKI will be an active participant in the foundation's educational efforts. For every bottle or spray of SEA&SKI sold, Cross Brands is donating a portion of the purchase to support the foundation’s efforts, www.foundationesc.org.